In Progress
Business Foundations
Open business bank account
Separate personal and business money or a court can 'pierce the corporate veil' and take your personal savings if sued. Traditional banks require in-person visits. Use neobanks like Mercury or Relay—they're built for startups and allow online account opening with your EIN and passport.
People will say they "love" your product, but they only mean it when they pull out their credit card. Pricing is not a guess; it’s an experiment.
- Don't ask "What would you pay?" Instead, offer a Pre-Sale. Say: "We are launching in 30 days. It will be $100/month, but if you sign up today, it’s $50/month forever."
- The "Decoy" Trick: Offer three tiers:
- Basic: (Too limited).
- Pro: (The one you want them to buy).
- Enterprise: (Extremely expensive).
- Result: Most Americans will choose the middle "Pro" option because it feels like the "safe" and "correct" choice.
Free Resource: 10 Years of SaaS Pricing Experiments
Resources
Record your progress
Mark this subsection complete to track your progress.